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OUR STORY

Lush Euphoria was born from the belief that luxury is not expensive anymore. We’re here to break the old rules of perfumery with our unapologetic mantra Unfuck the Usual.

We don’t just bottle scents, we bottle attitude. Every fragrance is crafted to be premium, long-lasting, and bold, giving you the power to express yourself without limits.

Proudly made in India, Lush Euphoria blends global trends with local craftsmanship, creating perfumes that carry both sophistication and soul.

Because true luxury isn’t about blending in — it’s about standing out. And with every spray, we remind you: live bold, stay different, and always Unfuck the Usual.